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01-Course Introduction

02-Chapter 1 u2013 Understanding the Concept of a Brand and the Importance of Branding

03-Chapter 2 u2013 Preparing for the Brand Strategy A Context Analysis

04-Chapter 3 u2013 Creating a Successful Brand Strategy From Scratch Step-by-Step

05-Chapter 4 u2013 Executing the New Brand Strategy

06-Chapter 5 u2013 Measuring and Adjusting the Brand Strategy

07-Conclusion

The Branding Journal - The Ultimate Brand Building System.zip

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00-Resources

01-Welcome to the course.mp4

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00-Resources.txt

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01-Introduction.mp4

02-What is a brand.mp4

03-AQUIFER.mp4

03-Pub Perrier 2009.mp4

03-What is branding.mp4

03-evian u2013 The Baby Bare Necessities u2013.mp4

04-Who does branding affect.mp4

05-Why is branding important.mp4

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01-Chapter 2 u2013 Preparing for the Brand Strategy- A Context Analysis

02-Analyze Your Environment

03-Get to Know Your Organization

04 -Understand Your Customers

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01-Introduction.mp4

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01-What business are you in.mp4

02-Who are your competitors.mp4

03-Who are your stakeholders.mp4

04-Identify opportunities and threats in the market or industry.mp4

05-Identify opportunities and threats in society.mp4

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01-What are your organizations capabilities.mp4

02-Assessing your organizations strengths and weaknesses.mp4

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01-What are your different market segments.mp4

02-Which market segments do you target with your brand.mp4

03-Bring your final target customers to life.mp4

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01-Chapter 3 u2013 Creating a Successful Brand Strategy From Scratch

02-Brand Essence- What Is at the Core of Your Brand

03-Brand Positioning

04-Brand Identity

05-Brand Architecture- Where Does Your Brand Sit Within Your Organization

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01-Introduction.mp4

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01-Brand essence- Introductionl.mp4

02-Brand purpose- Why is your brand here.mp4

03-Brand vision- Where do you want your bra.mp4

04-Brand mission- How do you plan to achiev.mp4

05-Brand values guiding principles- What.mp4

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01-What is bran.mp4

02-Brand posi.mp4

03-Brand positio.mp4

04-Brand promise- What ar.mp4

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01-Brand identit.mp4

02-Cultural geographic.mp4

03-Na.mp4

04-Perso.mp4

05-Communication sty.mp4

06-Levis x Deepika.mp4

06-One Fair Exchange in the Greatest St.mp4

06-The brand as a p.mp4

07-Visual identit.mp4

08-Color.mp4

09-.mp4

10-Font Choice Matters.mp4

10-Typography ty.mp4

11-Imagery and ph.mp4

12-Graphic de.mp4

13-Product and p.mp4

14-Every Windows Star.mp4

14-Iconic bran.mp4

14-Prada Feels Like Prada.mp4

14-Sensory identity or app.mp4

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01-Brand architecture.mp4

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01-Chapter 4 u2013 Executing the New Brand Strategy

02-Brand communications

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01-Introduction.mp4

02-Organizational alignment.mp4

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01-Informing and engaging employees.mp4

02-Brand communication plan.mp4

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01-Introduction.mp4

02-Brand measurement and KPIs.mp4

03-The 4-step measurement approach.mp4

04-Brand strategy adjustments.mp4

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01-Congratulations conculsion.mp4