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01-THE LEAD REFINERY V2

02-THE LEAD REFINERY

03-ADS THAT WORK

04-THE IMPRINTING SEQUENCE

05-THE HIGH-QUALITY LEADS WORKSHOP

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00-Resources

01-July 2024 Workshop

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00-Resources.txt

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01-The_Conversion_Engine.mp4

01-The_Lead_Refinery_-_Training.docx

02-The_Lead_Refinery.mp4

03-Walkthrough_Our_Current_Lead_Refinery.mp4

04-Results.mp4

05-Discovery_1-_Self-Funding_vs_Self-Liquidating.mp4

06-Discovery_2-_The___x27_Handshake_Offer__x27__-_a_Genuine_Deal_on_a_Premium_Rabbit_Hole.mp4

07-Discovery_3-_Customers_Consuming_Your_Core_Message_Is_King.mp4

08-Discovery_4-_Selling_with_a_Demo_is_Powerful.mp4

09-Discovery_5-_Optimize_for_Starting_in_Client_Program.mp4

10-Discovery_6-_Optimize_for_Traffic_Quality_with_Facebook.mp4

11-Q_A_Part_1.mp4

12-Q_A_Part_2.mp4

13-Q_A_Part_3.mp4

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01-THE LEAD REFINERY

02-THE INTENSIVE WORKSHOP

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01-Welcome.mp4

02-Case_Study_-_Lead_Refinery_in_Action.mp4

03-Key_Principles_To_Apply.mp4

04-Overview_-_The_Conversion_Engine.mp4

05-Breakdown_-_The_Lead_Refinery.mp4

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01-Setup________The_Conversion_Engine.mp4

01-TheLeadRefineryIntensiveWorkbook-230830-223239.pdf

02-Key_Principles.mp4

03-The_High-Quality_Leads_Machine.mp4

04-The_Problem_-_Promise_Dynamic.mp4

05-Promise_Builder_Brainstorm.mp4

06-The_Promise_Builder.mp4

07-Rapid_Prototyping.mp4

08-Conversation_Starters.mp4

09-Q_A_1.mp4

10-Q_A_2.mp4

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01-ADS THAT WORK

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01-AdsThatWorkChamberWorksheets-220608-000245.pdf

01-The_Problem___The_Possibility..mp4

02-Key_Principles...mp4

03-Break_The_Ad_Down.mp4

04-Respect_The_Rule_Of_One.mp4

05-Nail_Your_Message.mp4

06-Workshopping-_The_Innovation_Promise.mp4

07-The_Short_Copy_Ad.mp4

08-The_Ads_That_Work_-_Message_Framework.mp4

09-Workshop-_Copywriting_The_Ad.mp4

10-Leverage_Micro_Tests.mp4

11-Next_Steps.mp4

12-Workshop_Wrap-up.mp4

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01-THE IMPRINTING SEQUENCE

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01-TheImprintingSequenceWorksheets-230601-091558.pdf

01-The_Impriting_Sequence.mp4

02-Core_Messages___Next_Step_Offers.mp4

03-Building_Out_Your_Sequence.mp4

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01-THE HIGH-QUALITY LEADS WORKSHOP

02-CREATE AN EPIC LEAD MAGNET

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01-HighQualityLeadsWorkbook-220607-223741.pdf

01-The_Problem___The_Possibility.mp4

02-Filter_With_The_Problem.mp4

03-Offer_An_Innovation.mp4

04-Hot_Seats_Problem_Selection.mp4

05-The_Plain_English_Promise.mp4

06-The_Innovation_Promise.mp4

07-Innovation_Promise_Hotseats.mp4

08-Track_At_Source.mp4

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01-CreateAnEpicLeadMagnetWorkbook-220621-091447.pdf

01-Key_Principles.mp4

02-The_Innovation_Promise.mp4

03-The_Promise_Builder.mp4

04-Promise_Feedback_1.mp4

05-Promise_Feedback_2.mp4

06-Build_a_Rapid_Prototype.mp4

07-Make_It_Snackable.mp4

08-Package_Your_Innovation.mp4

09-Title_Feedback_1.mp4

10-Title_Feedback_2.mp4

11-Workshop_Wrap-up.mp4